Seminar platform
Kao Germany seminars
Relaunch of Kao Germany's seminar platform for hairdressers: a filterable catalogue of Goldwell seminars, online booking, and an on-demand video library.
- Client
- Kao Germany
- Year
- 2025
- Role
- Web development
- Technology
- Next.js, React, Prismic
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Challenges
What was difficult, and how I solved it
One catalogue, many ways in
- Challenge
- Seminars differ by topic, product line, trainer, format, and location, and hairdressers look for them in very different ways.
- Solution
- A single catalogue with combinable filters for category, artist, and venue (academies, in-salon, partner salons, online), plus search. The filters live in the URL, so every filtered view can be linked directly from the homepage, the menu, or a newsletter.
Booking that matches how seminars are sold
- Challenge
- A seminar runs on several dates and at several locations, has a flex and a saver price, and is often booked for more than one person from the same salon.
- Solution
- Each seminar page lists all upcoming dates per location and leads into a four-step booking form that starts with what matters: date, number of participants, payment method, and price option.
A video library that respects consent
- Challenge
- The on-demand library holds dozens of training videos hosted on Vimeo, which sets cookies as soon as a player loads.
- Solution
- The library shows titles, series, and durations straight away and loads Vimeo previews only after the visitor agrees. Videos are grouped into series and can be filtered, with a highlight of the week at the top.